+91-8766267005

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Office D -113, Sector -63, Noida , U.P. - 201301 ,India

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+0120-4995996

+ 91-8766267005

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[email protected]

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+91-8766267005

Pay-Per-Click Advertising

PPC is per-click advertising that PeakVerse employs to strategize running of business marketing ads on other platforms. That is what we bank on to get the most amount of reactions and conversions. We utilize Google Ads to devise strategies and ensure PPC ads content is prominent by including multiple ad groups, Ad copies and Ad creative. We target the audience based on demographics, behavior, and keywords researched to help generate leads. What you achieve are the measurable results on traffic and conversions attained through budget control and the optimization of analytical data.

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What We Do for your Success

Strategy Development
  • Define Goals: Establish clear objectives, such as increasing website traffic, generating leads, or boosting sales.
  • Target Audience: Identify and understand the target audience's demographics, interests, and behaviors.
  • Competitor Analysis:Analyze competitors' PPC strategies to find opportunities and gaps.
Platform Selection
  • Choose the right platforms based on the target audience and business goals. Common PPC platforms include:
    • Google Ads
    • Bing Ads
    • Facebook Ads
    • Instagram Ads
    • LinkedIn Ads
Keyword Research
  • Keyword Tools: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
  • Long-Tail Keywords: Focus on long-tail keywords for more specific and cost-effective targeting.
  • Negative Keywords: Identify and exclude negative keywords to avoid irrelevant traffic.
Ad Creation
  • Compelling Copy: Write clear, compelling ad copy that includes a strong call to action (CTA).
  • Ad Extensions: Use ad extensions (e.g., site links, callouts, structured snippets) to enhance visibility.
  • A/B Testing: Test different ad variations to find the most effective versions.
Landing Page Optimization
  • Relevance: Ensure landing pages are relevant to the ad content and keywords.
  • Design: Create clean, user-friendly landing pages with a clear CTA.
  • Speed: Optimize landing page loading times to improve user experience and reduce bounce rates.
Budget Management
  • Daily Budgets: Set daily budgets to control spending and prevent overspending.
  • Allocation: Allocate budgets based on campaign priorities and performance.
  • Monitoring: Regularly monitor budget spend to ensure it aligns with goals.
Analytics and Reporting
  • Track Metrics: Monitor key metrics such as CTR, conversion rate, CPC, and ROI.
  • Regular Reporting: Provide clients with regular reports highlighting performance, insights, and recommendations.
  • Adjust Strategies: Use data to continuously optimize and adjust campaigns for better performance.
Remarketing
  • Audience Segments: Create remarketing lists based on user behavior and interactions.
  • Ad Customization: Tailor remarketing ads to different audience segments for better engagement.
  • Frequency Capping: Set frequency caps to avoid ad fatigue and overexposure.
Ad Extensions and Formats
  • Ad Extensions: Utilize ad extensions to provide additional information and improve ad visibility.
  • Ad Formats: Experiment with different ad formats, such as text ads, display ads, video ads, and shopping ads.
Quality Score Improvement
  • Relevance: Ensure ads and landing pages are highly relevant to the chosen keywords.
  • CTR: Improve click-through rates by creating compelling ads and optimizing ad placement.
  • User Experience: Enhance landing page user experience to boost quality scores and lower CPC.
Geo-Targeting
  • Location-Based Ads: Target ads based on geographic locations to reach relevant audiences.
  • Local Keywords: Use local keywords to attract users searching for nearby services or products.
Device Targeting
  • Mobile Optimization: Ensure ads and landing pages are optimized for mobile devices.
  • Device Bid Adjustments: Adjust bids based on device performance to maximize ROI.
Audience Targeting
  • Demographics: Target ads based on user demographics such as age, gender, and income.
  • Interests and Behaviors: Use audience insights to target users based on interests and behaviors.
  • Custom Audiences: Create custom audiences based on website visitors, email lists, and CRM data.
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For a startup or an established business, getting more engagement, leads, conversions, and visibility is possible through discussion with our digital marketing and IT solution experts.

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