services
What We Do for your Success
Initial Assessment
- Reputation Audit: Conduct a thorough audit of the client's current online reputation, including social media presence, reviews, and search engine results.
- Identify Issues: Identify any negative content, reviews, or mentions that could harm the client’s reputation.
- Benchmarking: Establish a baseline to measure the effectiveness of ORM strategies over time.
Monitoring
- Continuous Monitoring: Use tools like Google Alerts, Mention, and Hootsuite to continuously monitor the web and social media for mentions of the client.
- Keyword Tracking: Track relevant keywords related to the client’s brand, products, or services.
- Sentiment Analysis:Analyze the sentiment of mentions to understand public perception.
Positive Content Creation
- Content Strategy: Develop a content strategy to promote positive stories and achievements of the client.
- Blog Posts: Write and publish blog posts that highlight the client's expertise, success stories, and positive news.
- Press Releases: Distribute press releases for important announcements and positive developments.
- Social Media Content: Create engaging and positive content for social media platforms to build a positive image.
SEO and Content Optimization
- Optimize Existing Content: Optimize existing positive content to rank higher in search engine results.
- New Content Creation: Create new, SEO-friendly content to push negative results down in search rankings.
- Link Building: Build backlinks to positive content to improve its visibility and authority.
Review Management
- Solicit Positive Reviews: Encourage satisfied customers to leave positive reviews on major review sites like Google, Yelp, and industry-specific platforms.
- Respond to Reviews: Promptly and professionally respond to all reviews, both positive and negative, to show engagement and commitment to customer satisfaction.
- Address Negative Reviews: Work to resolve issues highlighted in negative reviews and request updates from customers once resolved.
Social Media Management
- Active Engagement: Engage with followers and respond to comments and messages promptly.
- Crisis Management: Develop a social media crisis management plan to address potential negative situations quickly and effectively.
- Influencer Collaboration: Partner with influencers to create positive associations and improve the client's online image.
Public Relations
- Media Outreach: Build relationships with journalists and media outlets to secure positive coverage.
- Guest Articles: Write and publish guest articles on reputable websites and industry blogs to build credibility.
- Interviews and Features: Arrange interviews and features in industry publications to highlight the client's expertise and positive impact.
Addressing Negative Content
- Legal Action: When appropriate, take legal action against defamatory content.
- Content Removal: Request removal of false or harmful content from webmasters or social media platforms.
- Suppression Techniques: Use SEO strategies to suppress negative content in search results.
Customer Service Improvement
- Feedback Loop: Implement a feedback loop to collect and address customer feedback regularly.
- Improve Service: Use feedback to improve products, services, and customer experience.
- Transparency: Be transparent about improvements and communicate changes to customers.
Reputation Building Initiatives
- Corporate Social Responsibility (CSR): Promote the client’s involvement in community service and CSR activities.
- Awards and Recognition: Highlight any awards, certifications, and recognitions the client has received.
- Partnerships and Sponsorships: Publicize partnerships and sponsorships with reputable organizations.
Regular Reporting and Analysis
- Performance Reports: Provide regular reports on ORM activities, results, and overall reputation metrics.
- Adjust Strategies: Continuously analyze the effectiveness of strategies and adjust as needed to improve outcomes.
- Client Communication: Maintain open communication with the client to keep them informed and involved in the ORM process.
Get in Touch
For a startup or an established business, getting more engagement, leads, conversions, and visibility is possible through discussion with our digital marketing and IT solution experts.